How do you feel, Britain?

Brace yourself, Britain - David Cameron wants to know just how great you're really feeling.

The PM recently announced that he's keen to measure the nation's wellbeing and to improve people's sense of contentment.

He confirmed his belief that wealth is only one element contributing to the nation's happiness, and that encouraging wellbeing should also be part of the government's remit. To that end, he's charged the Office for National Statistics (ONS) with starting a public debate about what matters most to Britons.

Said Mr Cameron, "From April next year we will start measuring our progress as a country not just by how our economy is growing, but by how our lives are improving, not just by our standard of living, but by our quality of life."

And while the PM admitted it was impossible to "capture happiness on a spread-sheet", he added, "It is high time we admitted that, taken on its own, GDP is an incomplete way of measuring a country's progress. Finding out what will really improve lives and acting on it is the serious business of government."

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